ARUN PAREKKAT

Arun is a digital analytics consultant leading development of digital strategies and deploying health apps in care settings. Most recently at IQVIA, he oversaw the development and deployment of mobile apps to inform patient’s cancer care experiences to both physicians and service users in multiple studies. Earlier at IBM he led the deployment of digital & analytics solutions within the NHS. He brings a delivery, deployment perspective around patient consent and factors driving trust in health apps amongst care stakeholders. Arun’s work also covers uncovering insights related to new therapy launch to its loss of exclusivity, market opportunity and performance of medicines, competition, prescribing practices, disease progression and patient experiences aiding commercial teams – market access, medical and front line sales.