David Southern is Managing Director of market access consultancy Spirit Access. He has 20 year’s experience in the healthcare sector having worked across a wide range of roles including Associate Commercial Director of an acute trust in the East of England, Commissioner in London and Head of NHS Strategy for a pharmaceutical company. It was the combination of his experience of working for both the NHS and industry that led to his insight on how industry can better communicate with the NHS and in 2008 him forming Pathway Communications. Pathway Communications joined the Spirit family in 2018 and is now known as Spirit Access.
David is widely published in leading academic journals for his work using data analysis and simulation to evaluate the impact that change has on health services. The innovative solutions he develops enable industry to describe the value that they add to the healthcare sector and thereby the value they add to the NHS and patients.