Director, Value & Access, Association of British HealthTech Industries

Luella joined ABHI in 2019, with over 25 years’ experience in the pharmaceutical and HealthTech industries. Her career has seen her hold numerous specialist manufacturing and commercial roles at Baxter Healthcare, with responsibility for a range of product portfolios across the HealthTech spectrum within the UK, Europe, Middle East and Africa.

In 2012, Luella was seconded to the Department of Health for nine months as the Industry Liaison for the NHS Procurement Review, a role which saw her engage with government and the wider Life Sciences sector to facilitate the sharing of ideas and best practice.

From 2015, Luella led Baxter’s Government Affairs and Public Policy agenda, where she was tasked with managing key policies impacting the HealthTech sector and the NHS – supporting change that enabled the adoption and spread of innovations that deliver whole-system value across healthcare settings.
Before joining ABHI, Luella Chaired the Association’s Public Affairs Policy Group, and has been a Director of the Board at the British Specialist Nutrition Association.

A holder of a first class honors Batchelor of Pharmacy degree, Luella lives with her husband and two teenage girls.