MARK CAMPBELL

Mark Campbell is an independent consultant in evidence-focussed value demonstration of health technologies. From 2010 to 2019, he was responsible for the leadership and development of NICE’s devices, diagnostics and digital evaluation programmes. Prior to that, he worked at Director level in a UK NHS payer organisation and was a member of NICE’s technology appraisal committee. He originally qualified as a pharmacist, with experience in drug and poisons information services, medicines management and medicines utilisation research. Current special interests include evidence development and evaluation of digital health technologies (DHTs) and he was part of the group which developed the first evidence standards framework for DHTs.