Roudie Shafie

Director, OVID Health

Roudie is a Director at OVID Health, an independent agency specialising in healthcare public affairs, campaigns, and communications. Roudie leads OVID’s public affairs practice, having worked in public policy and campaigning for over 15 years, including Head of Government Affairs at the ABPI and steering Pfizer UK’s corporate public affairs function. Roudie is passionate about industry’s commitment to sustainability and innovation; she understands the unique challenges pharma faces in decarbonisation, having led the pharmaceutical sector’s campaign for a plastics tax exemption while at the ABPI. Roudie previously worked for Boris Johnson as Mayor of London, where she managed innovation policy and strategy in the life sciences sector, securing £200m for life science and digital health hubs in London. Roudie began her career as an Oxfam campaigner. She is a respected industry thought leader and also serves as a charity trustee.