Zan Virtnik

Zan Virtnik is the UK Market Lead at Parsek, a company specialising in providing digital solutions that simplify clinical collaboration and improve patient outcomes by leveraging technology and a user-centred approach. He is responsible for overseeing sales, implementations and delivery of value in the UK market. Previously, Zan worked as an Implementation Lead and delivered successful healthcare implementations across Europe and the UK. He is a firm believer that the digitalised services should not be a topic of discussion and in his opinion, the proper approach to the adoption of digital healthcare lies in collaboration, persistence and trusted partnerships among people who want to achieve an impactful change.