Beth Fordham

Operations Director , White Swan

Beth has nearly 20 years’ experience in the digital sector. The early days in SMS marketing led to project managing website builds and smartphone apps, and in 2012 she joined Black Swan Data where she delivered social data insights for clients such as PepsiCo, Disney and GSK.

Having volunteered for White Swan, Black Swan Data’s healthcare charity, since its creation in 2015, she transitioned to a full time role managing day-to-day operations in 2019.

Beth now leads the development of Million Minds (White Swan’s tool to accelerate the path to diagnosis) and also manages the commissioned and volunteer patient insight projects.